Tell us about you and Uni’s not for me? Uni’s not for me is an online resource providing information, inspirationRead More
Interview with Hattie Wrixon
Leaving school and being launched into the ‘Big Bad World’ – quite literally. It is commonly expressed that quality qualificationsRead More
What if the next revolutionary idea is in the mind of somebody who cannot afford to express themselves?
How do I protect my company’s name?
Sarah Watson from London-based law firm Bristows answers a common question for entrepreneurs: Quick trade mark guide: How do I protect my company’s name? The importance of intellectual property to start-ups Intellectual property (or “IP”) rights can provide protection for some of the most valuable assets of a business. A business can derive value from its IP in numerous ways, including: building a strong brand that attracts both customers and investors selling or licensing its IP to other parties, generating additional revenue; and using its IP as security for loans and other investment. IP rights promote innovation and incentivise investment,Read More