Tell us about you and your current ventures?
I’m a 30 year old married mum of 2 (with another on the way) based in Fareham – Hampshire. I currently divide my time between looking after my 2 young children, running my beauty therapy business and also teaching Globe Fit classes and establishing the Globe Fit brand nationwide. Globe Fit was founded by myself in 2013 and is predominantly a health and wellness brand with an emphasis on promoting cultural awareness. It includes fitness/dance and cultural language classes for adults and children and I am in the process of rolling out instructor training and franchise opportunities across the UK.
What is it like to be a mumpreneur?
Life is hectic to say the least and at times it is very tough juggling a business startup and looking after a family. It is also lots of fun though and as much as I love being a mum and spending time with my children, it is great to have an outlet and focus where I can apply my passion and skill set. First and foremost I am a mother but having my business as a focus as well as my children means I don’t lose sight of who I am.
Who inspired you to start a business?
I wouldn’t say that it was a ‘person’ as such that inspired me to start my business, when I look back I can see it was more a series of events which inspired me. Before having my children I was working as an air hostess which allowed me to see a great deal of the world and immerse myself in other cultures and learn a number of foreign languages. I was always a keen dancer and fitness enthusiast too and it seemed natural to combine the things I loved into a business venture. It wasn’t until after I had my first child and was unexpectedly left as a single mum that I realised I wanted and needed more for our lives. It was at the lowest point in my life that the drive and determination to make something of myself came to me and I will be forever grateful for the tough times as I don’t think I would be talking to you now about my business had those ‘tough times’ not happened to me.
Is it hard work?
Yes and no! The juggling act and the financial pressure of funding the startup have been tough but the fact I am doing something I am passionate about and absolutely love doesn’t make it seem like hard work really. I do face new challenges every week but I look at it all as ‘learning’. I have to adapt a lot to work around my children, for example I often have to schedule business meetings at cafes with a children’s soft play area so my children can be kept amused whilst I chat!
Why did you start your own business?
As I previously mentioned, it was becoming a mum and having to face serious challenges that made me realise I wanted to make something of my life, especially if I was to provide a good life for my children. Here is an extract from my website about the reasons why I formed my brand ‘Globe Fit’:
The Globe Fit brand was created in 2013 by Hannah Murphy. Hannah danced throughout her childhood and teens, she then went on to study dance and choreography at A level. Alongside dance, foreign language and geography were Hannah’s favourite subjects throughout her school and college years. Hannah studied French, Spanish and Italian and taught herself the basics of other languages including German, Czech, Catalan and Dutch.
After completing college, Hannah moved to Spain to study Spanish language and culture. It was here that Hannah discovered the passion and ‘Duende’ (Soul & Expression) of the Flamenco dance. On returning to the UK a year later, Hannah began working as an air hostess for a UK airline. This job allowed her to travel and explore Europe and spend a great deal of time in France allowing her to learn more about the French culture and way of life.
A few years later Hannah left to work for a Japanese airline which then gave her the opportunity to learn the Japanese language and Hannah was able to immerse herself fully into Japanese culture. As well as Japan, Hannah had the opportunity to explore other parts of Asia including India which she instantly fell in love with. In particular, it was the fun and vibrant Indian dance styles such as Bhangra and Bollywood that captivated her. Working as an air hostess meant that Hannah could travel extensively during her time off also and she used this opportunity to complete her pilots licence in the U.S.A where she observed the various and diverse cultures of North America. It was in the States that Hannah first discovered the art of Hoop dance (The traditional dance style of the Native Americans).
After starting a family, the travel had to take a back seat and it was at this stage that Hannah began to think how she could combine her passion for dance and culture. Hannah wanted to find a way to show others what the world has to offer. By educating herself and opening her mind to other cultures and traditions, Hannah was able to view the world in a different way than she had before she began her ‘cultural journey’ and she believed if more people were able to take this view on the world then maybe it could go some way towards improving the world we live in. If people could improve their health and fitness at the same time as educating themselves on the world then surely this could be a ‘Win, Win’ situation.
How did you grow and market it?
Firstly I wanted to ensure my branding was strong and wouldn’t change before I exposed the brand. I also trialled all the classes and training programmes within my local community taking note of any feedback to help improve the brand. I did this for about a year before sending the various training programmes for endorsement and accreditation with the relevant governing bodies. I then identified the various target markets and have been plugging the brand like crazy ever since, mainly through social media and the local and national press. I have attended various networking events which I absolutely love as I am always meeting likeminded people at these events and it’s great being surrounded by people who promote positivity and are full of useful tips and advice.
What is next for you?
Well, baby number 3 is due in February so this means I will have to spend the first part of 2016 resting and being a new mummy again but luckily I now have a great team of people working alongside me who I can really trust to keep taking the brand forwards in the right direction. I plan to continue growing my brand across the UK and would eventually like to take the brand worldwide. I do have a few exciting meetings lined up which could mean some really big things for Globe Fit in the coming months. I am also working on developing the Globe Fit Spa range and am in the process of setting up a charity which will help provide cultural and language education to children around the world.
Where do you see yourself in a few years’ time?
I hope that I can continue to be a good mum to my children and that they can see my hard work pay off and feel inspired by it. I would love to be in a position to help children across the world access education. I would also like to see more children in the UK learning a foreign language as I truly believe that language knowledge can break down many cultural barriers. Hopefully in a few years’ time I will be in a position to make these things happen.
What’s the best piece of advice you could give to a mumpreneur?
I think organisation is key. You have to be so organised when you are juggling school runs, shopping, washing, cooking, meetings, replying to emails etc. I have always found making lists really helpful and list things in order of priority! Try and surround yourself with likeminded people as much as possible as this will fuel your fire and avoid people who cast doubt on your dreams. Network as much as you can as you never know who you will meet and what advice you will receive. Find time for yourself among all the chaos even if it is just taking a long warm bath with a glass of wine and your favourite book. Above all stay focussed and keep your goal in sight!
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