New Startup – Hannah Murphy
Globe Fit was created in 2013 by Hannah Murphy. After spending a number of years travelling the world, experiencing a variety of different cultures and studying and learning a wide variety of both foreign languages and dance styles, Hannah decided to create something that could combine all of these elements together to provide a fun and truly unique format of fitness and dance classes to suit everyone.
The Globe Fit team consists of highly trained dance teachers, fitness instructors , linguists and marketing experts who have all brought their skills and experience to the brand to help construct effective and fun class formats and instructor training.
Our mission is to share the benefits of dance and fitness, spread cultural awareness, enhance language skills and promote fun living!
Tell us about you and your business
My name is Hannah Murphy and in 2013 I set up my company Globe Fit. Globe Fit is a health and wellness brand which incorporates culture, fitness, dance, language and nutrition. Globe Fit offers fitness classes for both adults and children as well as cultural dance sessions for toddlers. I am also in the process of adding the nutrition and spa aspects to the brand. Globe Fit has recently been endorsed by the Register of exercise professionals within the UK. The brand is spreading across the UK with instructor training recently launched.
What is the business model?
The Globe Fit brand aims to promote a number of benefits including cultural awareness, language, fitness, dance, nutrition and looking and feeing good. The business model is aimed at a wide audience of consumers who will attend classes and buy products and merchandise as well as consumers in the way of instructors who will purchase training and license’s which will enable them to teach the classes and sell merchandise. The main target market is the fitness and dance industry for example gyms and gym instructors but it is also aimed at teachers, parents looking to start their own business which they can work around their families and anyone with an interest in heath and fitness.
Where are you based and how many people do you employ?
I am based in Fareham (Hampshire) The Globe Fit team work on a self-employed basis and there are now 12 team members based in various locations across the UK.
When employing someone, do you look at their qualifications or do you look at the person and they’re past experience rather than their qualifications?
When deciding if someone is suitable for teaching and promoting the Globe Fit brand I would definitely look more at their past experiences but for teaching the fitness classes a qualification in dance or fitness is necessary.
Have you always wanted to be a budding entrepreneur?
I worked for 8 years as an air hostess and then for 5 years as a beauty therapist. I only realized after I had my second child that I possessed an entrepreneurial spirit. After I had my first business idea other ideas seemed to keep coming!
Where did the idea come from?
The idea for Globe Fit came from my years of travelling. I moved to Spain when I was 17 to study and then a year later I started my career as an air hostess which allowed me to travel the world. I learned several foreign languages during this time. I have always been a keen dancer and competed in latin and ballroom dance during my teens. Travelling the world meant that I was able to immerse myself in other cultures and learn many different dance styles from around the world. In 2010 I took voluntary redundancy from the airline I was working for and the idea for Globe Fit started to form in my mind. I wanted to create something that would combine my love of dance and culture and that would promote the importance of these aspects.
Did you have to raise funding for the business? If so, how much?
I have self-funded all of my start up so far. I have had to juggle my job as a beauty therapist with looking after my children as well as establishing my own classes and instructor training. I have saved half of my wages each month to put towards my start up and have had to do a little at a time as and when I have been able to afford it.
What were you doing before you started your business?
Before I started my business I worked as an air hostess and then later a beauty therapist. I am also a mother to my 7 year old daughter and 3 year old son.
When starting, how did you know there was a gap in the market for your business to succeed?
In 2011 during my time working as a beauty therapist I wanted to find another way to make an extra income. I decided to train as a Bollywood dance instructor which would allow me to teach classes in the evenings. I paid for the training course and also the year’s license and taught these classes for almost 12 months. I realized that this was a very popular market but I also realized that many of these fitness crazes were ‘fads’. I realized that if I could create something that would never get boring for instructors and class participants then I could be successful in this industry.
What is your USP?
The Globe Fit brand aims to promote culture as well as fitness. As well as a fitness brand this is also an educational brand. It targets many markets. There are no other brands as yet that have done this especially within the fitness industry.
Who are your competitors?
The biggest competitor would be the likes of the Zumba brand. Zumba are known now throughout the world and have been very successful. But people now want to try something new. The Globe Fit brand has not limited itself as it offers so many aspects to it and there will always be something for everyone within the brand.
What has been your biggest breakthrough and toughest challenge?
The toughest challenge has been funding the start up as it has all been self funded and there have been times when I have run out of money and this has set me back slightly. My self belief and passion for what I do is what has driven me to see it through. Recently the Center Parcs resorts have agreed to trial my classes over a period of 6 months and if they are well received they will introduce them on a permanent basis. I have recently launched instructor training for all aspects of the brand in London, Birmingham and Southampton (UK) I have had a number of bookings and the brand is starting to grow and spread.
How are you growing your business? What is your workspace like?
I am growing the brand by recruiting ambassadors on a self employed basis in various locations across the UK and Europe. They will run instructor training in their areas and help the brand develop in their regions. My personal workspace is little more than a small desk in my lounge at home. Once the children are in bed in the evenings and I have finished my work for the day I reply to emails and work on my marketing strategies.
Where will your business be in 12 months time?
In 12 months time I hope that I will have at least 30 – 50 instructors based in the UK. Hopefully my brand will be offering classes to more schools, health clubs and gyms and will perhaps have spread into Europe and further.
And finally, what final piece of advice would you give entrepreneurs?
There are times when I could very easily have given up but when you feel like everything is against you and times are harder than ever it actually means you are getting closer to succeeding. I know it’s a cliché but all I can say is don’t give up on something you believe passionately about. Your passion and drive will be your success.
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