Marketing is at the heart of every organisation’s activity .It’s importance is also growing in the non-commercial, public and voluntary sectors At the heart of marketing is the customer or consumer. Companies are wanting to reach out to those customers as much as possible so they can gain as many sales as possible.
What is Marketing?
Marketing is researching, finding, getting, keeping and developing customers in a way that the business generates money. Marketing is not advertising.
What the difference between marketing and selling?
Marketing is attracting new customers to your business. Selling is when you persuade them to buy your product. This is by delivery the right goods/services to the right customer, at the right place, at the right price!